Saji Abraham

About Saji Abraham

Saji has over two and a half decades of experience in all things brand-related –֪ from creating them, resuscitating, growing and even giving them makeovers. He practised this from both the agency side and the client side, first at Lintas where he looked after Strategic Planning for a number of global and local brands and then at Classic Legends where he oversaw the marketing function. He has now struck out on his own with Fighting Fit Brands, a venture that seeks to help brands achieve their potential: from startups to established global bramds. Having done his time in the corporate world, Saji wants to create a different way of working which is fully collaborative and transparent and where Monday morning blues don’t exist.